BUILT BEAUTIFUL

/ / 2021, Short Films, Virtual

Virtual Showing 
2020 | USA | 78 min | Documentary
Director: Mariel Rodriguez-McGill
Producers: Donald H. Ruggles, Donald Zuckerman, Barbara Bridges

Architects and neuroscientists are embarking on a new field of study in which subliminal responses to one’s built environment may influence the future of design. Experts argue that positive subliminal reactions lead to a pleasurable experience, one reminiscent of a powerful meditation session. The question remains: what makes a building beautiful – or more specifically, which elements of the built environment does the brain recognize as beautiful?

“Built Beautiful kicks open the door to understanding the health benefits of architecture and design.” – Mike Peterson, Visionary Design Marketing, Boca Raton, Florida

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